Tokenomics design template
So you want to launch a token and are lost on where to start? Here’s the tokenomics template checklist for designing your tokenomics from start to finish. For a detailed breakdown, check out my article here.
You can duplicate this tokenomics checklist template in Notion here.
Figuring out your business
🛠 To Do:
Financial & operational plan
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Tip: there are lots of tried and true business plan and product mapping tools. For example: Lean startup canvas, Product Requirements business plans
Understanding why you need a token
🛠 To Do:
What purpose is your token serving?
What business goal is your token contributing to?
Can you do these without a token? Is a token a true value add?
Building your token model
🛠 To Do:
List the stakeholders in your ecosystem
Chart the relationships between them
Plug your token into the model
Figure out the inputs and outputs for your token
Review regulatory concerns
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Tip: helpful frameworks to use include complex systems design, mechanism design, user research.
Tuning the supply and demand dynamics of your token
🛠 To Do:
Demand:
How does demand change over time? Is there seasonality? A different growth rate?
What is the growth curve for your token and product?
Supply:
How does the supply change over time?
Who will have an outsized affect on your tokens and when?
Cross reference supply & Demand:
Cross reference the supply and demand characteristics to pinpoint tricky periods of imbalance.
Make sure your token has enough supply to match forecasted demand but avoids a supply glut.
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Tip: Having good financial models forecasting growth and usage are important but since most models aren’t accurate, having a flexible, anti-fragile system with an understanding of what drives the model is more important.
Token and business review
🛠 To Do:
What constraints does the business have on the token supply?
How does the tokenomics uniquely contribute to the business goals?
Cross reference business goals and timeline with tokenomics.
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Tip: Align with stakeholders early.
🛠 To Do:
How much liquidity will you need to provide?
I design tokenomics for crypto protocols (all still in launch phase) and am putting everything I’m learning into a super in depth course on Tokenomics. If you’re interested in my free email course on tokenomics, sign up here!
Designing Tokenomics
by Yosh Zlotogorski
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I design tokenomics for crypto protocols and am putting everything I’m learning into a super in depth Tokenomics course.
If you’re interested in my free email tokenomics course sign up!
